Dafftons Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website, www.dafftons.co.uk (“Our Site”), and we will only collect and use personal data as described in this Privacy Policy, and in a manner that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it.
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1. Information About Us
Our Site is owned and operated by Dafftons Limited, a company registered in England and Wales under company number 15595071.
• Registered address: Unit 77, Green Lane, Gateshead, NE10 0QH
• Postal address: Unit 77, Green Lane, Gateshead, NE10 0QH
• Email address: info@dafftons.co.uk
• Telephone number: 0191 412 0798
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2. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites, and we advise you to check the privacy policies of any such websites before providing any data to them.
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3. What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “Data Protection Legislation”) as:
“Any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.”
Personal data includes obvious information such as your name and contact details, as well as less obvious information such as identification numbers, electronic location data, and other online identifiers.
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4. What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we always work to uphold:
1. The right to be informed about our collection and use of your personal data.
2. The right of access to the personal data we hold about you (see Part 9).
3. The right to rectification if your personal data is inaccurate or incomplete.
4. The right to erasure (“the right to be forgotten”) – to ask us to delete or otherwise dispose of any personal data we hold about you.
5. The right to restrict processing of your personal data.
6. The right to object to us using your personal data for specific purposes.
7. The right to withdraw consent where consent is the legal basis for processing.
8. The right to data portability – to obtain a copy of your personal data to re-use with another service or organisation.
9. Rights related to automated decision-making and profiling. (We do not use your personal data in this way.)
For more information about our use of your personal data, or exercising your rights, please contact us using the details in Part 10.
If you are unhappy with how we use your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). We would, however, welcome the chance to resolve your concerns directly before you approach the ICO.
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5. What Personal Data Do You Collect and How?
We do not actively collect personal data from you unless you provide it voluntarily (e.g. by contacting us by email).
• Automatically collected data: When you use Our Site, certain information is collected automatically, including your IP address, browser type and version, operating system, and display resolution. This data does not normally identify you personally.
• Data you provide: If you send us an email, we may collect your name, email address, and any other information you choose to provide.
For the purposes of the Data Protection Legislation, we are the data controller responsible for such personal data.
• The lawful basis for processing technical information is Article 6(1)(f) UK GDPR (legitimate interests – to ensure the proper operation and functionality of Our Site).
• The lawful basis for processing contact information you provide is usually Article 6(1)(a) UK GDPR (consent) or Article 6(1)(b) (performance of a contract, where applicable).
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6. How Do You Use My Personal Data?
Any personal data we collect will be processed and stored securely, and only for as long as necessary for the purpose(s) for which it was collected.
• If you contact us, we will use your details to reply to you.
• Automatically collected technical data will be used only for the technical operation of Our Site and will not normally identify you.
• We do not use your data for marketing without your explicit consent.
Emails containing personal data will be securely deleted no later than 7 days after resolution of the matter, unless retention is required for legal or regulatory purposes.
We will never sell or otherwise share your personal data with third parties for marketing purposes.
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7. How and Where Do You Store My Data?
We will only store your personal data in the UK, ensuring that it is fully protected under Data Protection Legislation.
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8. Do You Share My Personal Data?
We will not share your personal data with any third parties except in the following circumstances:
• Business transfers: If we sell, transfer, or merge parts of our business, your data may be transferred to the new owner under the same terms of this Privacy Policy.
• Legal obligations: We may disclose personal data if required to do so by law, legal proceedings, a court order, or the instructions of a government authority.
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9. How Can I Access My Personal Data?
You are entitled to request a copy of the personal data we hold about you. This is known as a “subject access request.”
• Requests should be made in writing to the contact details in Part 10.
• There is no fee for reasonable requests. However, if your request is manifestly unfounded, excessive, or repetitive, we may charge a reasonable administrative fee.
• We will respond within one month of receipt. If more time is required (for complex requests), we may extend the deadline to three months and will notify you accordingly.
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10. How Do I Contact You?
To contact us regarding your personal data and data protection rights (including to make a subject access request), please use the following details:
• Email: info@dafftons.co.uk
• Telephone: 0191 412 0798
• Postal Address: Unit 77, Green Lane, Gateshead, NE10 0QH
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11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example if the law changes or if our business practices change in a way that affects personal data protection.
Any changes will be posted on this page, and you will be deemed to have accepted the terms of the revised Privacy Policy on your first use of Our Site following the update. We recommend checking this page regularly.
This Privacy Policy was last updated on 01/09/2025.
